Intersectionality and Advertising

Beyond Gender: The impact of intersectionality in advertising

Unstereotype Alliance

This report, commissioned by the Unstereotype Alliance, analyzes the impact of applying intersectionality in marketing campaigns. While the primary goal of using an intersectional lens should always be the furthering of our understanding of the plurality of lived experiences across the world, it helps to know that embracing intersectionality leads to better business practices as well. Using case studies from Japan, Turkey, the U.K., and the U.S., the report shows how intersectionality leads the consumer to develop a bond with the brand. Additionally, the report also illuminates the ways in which most underrepresented groups do not see themselves in marketing campaigns. The report highlights both the benefits of applied intersectionality as well as the gaps that need to be filled by the industry. Read the full report here.

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