Gendered Dimensions of Marketing

Gender portrayals in advertising: stereotypes, inclusive marketing and regulation

Alexandros Antoniou and Dimitris Akrivos

This article, from Alexandros Antoniou of the University of Essex, and Dimitris Akrivos of the University of Surrey, helps explain the adverse effects of gendered marketing stereotypes. They use the Advertising Standards Authority's harm and offensiveness framework, and its recent ruling on the harm of gender stereotypes, to analyze the ways in which marketing regulation committees can help, or hinder, gender equity through media representations. This resource can help educators and students understand the ways in which Marketing can heal or perpetuate inequalities through methodological analyses of the potential harms of marketing campaigns. Read more here! #Marketing #Business